vip in the city

The new color of Love?

Remember how when we were growing up the green M&M’s were associated with special naughty powers? How do such random associations get started? Apparently, in this case, no one really knows. In my young mind, I always had traced the origins to the 1980s M&M’s “home run” commercial — “With the green ones, I take the ball dowwwntown!” – but it seems that such urban legends have been circulating around the country since the Disco era. In the mid-90s, Mars introduced the print and television “Is it true what they say about green ones?”-advertising campaign, unabashedly exploiting the candy’s sexy reputation, and in 1997 officially introduced Ms. Green, the first and only female M&M’s character.

In case you were wondering, there is absolutely no merit to the claim that the green ones have aphrodisiacal properties.

This Valentine’s Day, “the brand celebrates the myths, rumors and innuendo surrounding green M&M’S Chocolate Candies” by introducing these special limited edition “All Green” packets — sure to catch the eye amidst the sea of red and pink offerings.  The suggestively smiling mascot with her saucy “Sweetie… It’s all true” seems a tad risqué for a candy campaign, no?

Warning on package: “Consumption of The Green Ones may result in elevated Romance Levels. If you experience this effect, contact your Significant Other immediately. No official agency has verified these statements… but what do they know about romance anyway?”

As you can see, I picked up a bag anyway. I’ll take my chances.

Tags: candy, M&Ms